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search engine optimization

Between 85% to 90% of all web site traffic comes from the search engines and directories. Just having a good site won’t mean that your customers can find it.

Only manual “search engine optimization and positioning” efforts end up working. This is because these efforts are custom tailored to your site and are designed to give the engines what they want and need in order to find your site among your competitors and other sites related to your category.

Search engine optimization and positioning is challenging at best. It’s not a simple matter of adding a few tags that contain your important keywords. It is an art and a science, because it is applying creative techniques to an in-depth study of the search engines and directories.

Magic Enterprises is committed to meeting the search engine optimization & positioning needs of your web site and proposes a campaign plan. Our goal will be to meet your Search Engine Optimization outsourcing needs thoroughly and professionally.
Included within this proposal is a detailed Scope of Work outlining specific proposed activities and fees for your review. The Scope of Work will include site optimization and allied web promotion & development activities, SE-friendly content writing, and submission and tracking to over all major and support Search Engines and Directories.

On project completion your web site will be more accessible on the Internet in terms of Top rankings for specific keywords across the major search engines.

WHY SHOULD I GO FOR SEO...

Marketing can be expensive, exhausting and exasperating. It requires time, money and effort to market a business effectively. But not all business owners have those kinds of resources at their disposal. That's where search engine optimization / SEO can help!

I've never been one to profess that SEO is an all-powerful approach to marketing. With that being said, search engine visibility can certainly wonders for any type of business. It also has several distinct advantages over traditional "in your face" marketing tactics.

Let's look at a hypothetical (but very realistic) example, using the fictitious company of ABC Widget Solutions. Let's say that ABC Widgets has a website that does not come up in search engines for their key phrases. In other words, their target audience is unable to find them online by researching the kinds of products and services that ABC provides.

With poor search engine visibility, ABC will have to do a lot of outbound or "push" marketing. There is very little chance that people will stumble across their website online, because their search engine visibility is severely lacking.
Thus, they will have to pour their time and money into such things as:

    1. Direct mail marketing
  • 2. Newspaper or magazine ads
  • 3. TV and radio ads

with a search engine optimization campaign, you are putting yourself in front of people who are actively looking for the kinds of products and/or services you provide. This is a significant difference because you are no longer trying to change somebody's way of thinking ... you are simply "merging" with their current way of thinking. You are giving them the exact information they are looking for! As a result, it's much easier to "pull" inquiries from web traffic than it is to "push" your message on somebody who did not ask to receive it.

So let's sum up the advantages of SEO we have talked about:

  • 1. Search engine optimization is a long-lasting approach to marketing.
  • 2. It's also forward-thinking because it embraces an evolving medium (Internet).
  • 3. It is typically more affordable than traditional advertising techniques.
  • 4. It seeks to connect with people who are already looking for what you offer.
  • 5. It allows you to "pull" qualified prospects toward your products / services.

SEO has distinct advantages for the small business owner, and thus it is certainly worth your consideration and pursuit.